Gender Stereotyping in Boys Clothing

Gender Stereotyping in Boys Clothes
Boys clothes are often emblazoned with advertising and gender stereotypes. Here “Football All-Pro,” “High-Speed Circuit Racing Champion,” an otherwise lovely striped shirt embroidered with “College Varsity Team,” and the large declaration “Property of OshKosh.”

My boys wear used clothing almost exclusively. I haven’t bought them any new outfits; the only new items I’ve bought are underwear, socks, and shoes. Everything else they wear now or have worn is either used or has been a gift. We’ve been fortunate enough to receive a great many clothes as hand-me-downs from family and friends. My boys have also received, especially when they were babies, gifts of new clothes. The few items we haven’t received as gifts or hand-me-downs, we’ve bought at thrift stores. This is not only much less expensive than buying things new, it helps to reduce our environmental impact by reusing what other people no longer have need for.

Yet, while we gladly make use of what we’re given or what we can find available used, that doesn’t mean I don’t care about what my boys wear. I sort pretty carefully through the clothing we are given. And while most of them are wonderful, there are a few types of things that routinely I weed out.

First, I’ll say a little bit about what I do let my boys wear. I’ll let them wear pink. Flowers? No problem. Animals? Of course. Items frequently defined by our culture as girly (such as pink cat pajamas)? I’m fine with those too. If they want to wear something that’s a bit stained or has a hole, I don’t mind; though we do try to move items out of circulation when they become too tattered. If they want to wear pajamas during the day as clothes? That’s fine. If they wear things that don’t match? It’s an almost daily occurrence. I’m all for letting them set their own styles.

However, our culture –in all sorts of ways, including the clothing available for sale – pushes gender stereotypes even on very young children. That is where I draw the line:

I won’t dress my boys in clothing emblazoned with statements that value aggressive behavior. You won’t find them wearing items that say “Rough and tough guy,” a graffiti-style “Bad Boy” t-shirt, a onesie declaring that my son is “Mom’s Little Monster,” or items covered in pictures of flaming skulls.

I avoid outlandish sports stereotype claims, such as “#1 Recruit” or “I’m the MVP” or “All Sport Champion” or “Total Sports Domination.”

I avoid sayings that are mean, snotty, or that use derogatory language, and while this is more an issue in girl’s clothing than in boy’s clothing, there is still a lot of this in clothes aimed at boys. So “Girls Have Cooties” or “Chicks Dig my Ride” and similar statements are out. I don’t want to teach my boys that demeaning women is cute or funny, so why would I dress them in sexist slang.

I also avoid sayings that would cast my boys in a stereotyped, bratty, misbehaving, boys-will-be-boys manner. “I’m dirty because I’m a boy,” “I put the frog in your purse,” “I’ll just go sit in the corner now,” “Video games all night, sleep during class all day,” “Next Tantrum in 00:05,” “Mischief Maker,” or clothes with images of devils are all out for us.

Finally, I remove the items with licensed characters or huge brand logos. Children are exposed to so much advertising. My boys do not need to have it emblazoned upon their person by wearing it. Besides, we don’t have a television in our house, so unless a character shows up in a book, my boys are unlikely to know who it is.

I often see discussions about the gender stereotyping that characterizes girls’ clothing. I haven’t encountered a healthy discussion around the gender stereotypes of boys clothing. As a society, what are we telling our boys by putting these messages on their person? That a real man is aggressive? That if you don’t excel in sports, you’re somehow less of a man? That men make fun of women, discuss them with derogatory slang, or are somehow better than them? That true men act like brats or are completely arrogant? That preferring images considered pretty to those considered edgy means you’re no longer a man? Those are certainly not the values that I want to instill in my boys, so I work carefully to dress them accordingly.

 

What standards do you use when choosing clothing for your own boys? Do you make similar choices? Do you feel differently?

11 thoughts on “Gender Stereotyping in Boys Clothing

  1. I was the same way with my daughter when she was younger. T-shirt and a tutu? Fine. Overalls? Fine. Baseball t-shirt and a skirt? Fine. Now that she older, I try to steer her away from the clothing that it an obvious advertisement. Like you, I also detest the “boys with boys” or “girls are all little princess diva” type clothes. My daughter is highly fashionable and feminine, yet just as often can be found skateboarding or playing in the creek. Why tell our kids “you can be anything you want”, then stick them in a shirt that says “She who dies with the most shoes wins”?

    • Exactly! I’m glad to hear that I’m not alone in this.

  2. Melissa

    I don’t agree with every piece of clothing on the market to have some kind of character or print on it. Whatever happened to just plain stripe shirts? I am careful on what I buy my boys. By accident I picked up a shirt that says Mr. Perfect and it’s of a shark with a mustache. I liked the picture. Distracted while shopping with my boys I didn’t see the verbiage. Had I seen it I would have put it back on the shelf.

    • Yes, it’s difficult to find clothes without characters and words. And it’s definitely distracting to shop with kids. Good luck!

  3. Gender stereotypes are difficult. My daughter once got mad at me, because she wanted the Spy Gear Happy Meal toy at McDonald’s, and I told the worker it was for a boy, so we could get through the drive through faster.

    • Truly, gender stereotyping is so pervasive. ::sigh::

    • tracey

      went to McDonalds today and was quite surprised that they still ask this

  4. tracey

    One of your best articles!!

  5. MelD

    I was pleased to find your attractive and informative blog!

    On this subject, when my eldest daughter was small, we considered sending her to a Waldorf school nearby and one of the things they asked was that children do not wear clothing with pictures on (25 yrs ago there was less lettering!), particularly the ever-present Disney characters (which at time was mainly Mickey Mouse or Donald Duck). At the time, I thought that a little weird and in the end, our daughter didn’t go to that school for other reasons entirely. Thinking back, she had little, if any, clothing of that description anyway.
    Now she has three little kids of her own and every time I see them, the boys seem to be wearing some character or lettering and the the girl has a Disney girl on her front… Even the baby wears jeans and “cute” shirts. Although there is a certain humour in dressing kids like this, I now find it somewhat disturbing that there is hardly any clothing to be found that doesn’t have a character, wording or logo on it for children – I have looked in vain, mostly, and therefore rarely buy them anything to wear. In any case, these things are sadly often the cheaper option for a young mom shopping for clothes.
    I do find it very sad – looking back, my girls did have the occasional fashion-style garment but on the whole, they wore colours (there wasn’t so much pink/purple!!) and patterns and certainly didn’t advertise any expensive brand names.
    I myself refuse to be a walking ad for any brand so why should kids?! Good for you for keeping such a close eye on this in your boys’ lives!!

    • I find your perspective on changes over time interesting. Thank you for sharing!

      I’m able to find some low-cost clothes without pictures or advertising at thrift stores. Perhaps that’s a possibility for your grandchildren?

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